Privacy Statement

1. Privacy Statement

Welcome - you are visiting a Canadian website (the “website”), administered by Bayer CropScience Inc. and its Canadian affiliate entities (“Bayer”). This website is intended for Canadian residents only and is subject to all applicable Canadian laws.

This Privacy Statement outlines how personal information about you is collected, used, disclosed and otherwise processed by Bayer with respect to your use and interaction with Bayer via this website as well as through other online activities involving Bayer products and services.

2. What is Personal Data?

Personal data is information about an identifiable individual. Personal data does not generally include business names and business contact information used in a commercial context.

You can use our website without disclosing your personal data. You are not required to provide personal information as a condition of using our website, except as may be necessary to provide you a product or service at your request. When you visit our website, Bayer collects technical data including the name of your internet service provider, the website that you used to link to our website, the websites that you visit from our website and your IP-Address. This data could possibly lead to your identification if combined with other information that would identify you, but we do not use it to do so. We do use the data from time to time for statistical purposes, but maintain the anonymity of each individual user so that the person cannot be identified. Aggregated, statistical or de-identified data is not personal data. See “Use of Cookies and Technical Data” for more information.

3. Consent to Collection of Data

By using this website or other services and by voluntarily submitting your personal information to us, you are consenting to the practices in this Privacy Statement and any applicable terms of use.

In cases when personal data is provided to others to provide you products or services you have requested, or for other purposes you have authorized, we rely on technical and organizational means to assure that applicable data security regulations are followed.

4. How does Bayer Collect Personal Data?

Generally, we only collect personal data when you provide it to us, through registration, the grower programs, completion of forms or e-mails, as part of an order for products or services, inquiries or requests about materials being ordered and similar situations in which you have chosen to provide the information to us. If you do not want your personal information collected, do not provide it to us.

Bayer may also collect personal data about you from our sales, advertising and business partners. If you interact with our website or other digital features, we may automatically collect technical data about you. This data may be combined and enriched with other identifiable information. See section 10 – Use of Cookies and Technical Data for more.

5. What type of personal data does Bayer collect?

Examples of personal data we collect and use are:

• Contact information, such as full name, email address, telephone number and mailing address;
• Usernames and passwords;
• Business and professional information, such as title, practice, specialty, education, certification, accreditation, association;
• Demographic information including age, gender, images and videos;
• Consumer and professional preferences and comments, including with respect to Bayer services;
• Information submitted through Bayer call center;
• Information you provide when you contact us, provide feedback, make a complaint or other inquiry;
• Product and service related information concerning the products and services that we provide to, or receive from, you;
• Information about farmers’ farming practices;
• Credit and financial information such as your payment preferences; and
• Business relationship information, including information related to your agreements, preferences, advisors and decision-makers, feedback and information requested by or provided to you.

6. How do we use the data?

The data we collect will be used for the purpose of supplying you with the requested services or for other purposes for which you have given your consent, except where otherwise provided by law. For growers, retailers, agronomists, researchers, scientists and other business partners, the information we collect is primarily to continue and improve our client relationship with you. The information collected assists in maintaining our client relationship management databases. Other purposes may include:

• Creating and managing your user account;
• Providing our programs, research programs and events;
• Providing you with information related to Bayer products or services;
• Meeting our obligations required by applicable laws;
• Analyzing the accuracy and effectiveness of our website and services, including administering, troubleshooting and enhancing the website and services;
• Analyzing data, identifying trends and issues and creating statistical reports;
• Administering contests, promotions and surveys;
• Testing and analyzing our services for efficacy, safety and enhancements;
Establishing and maintaining our business relationship with you;
• Responding to inquiries, complaints and other communications;
• Enabling the review of products and services that we provide to you so we may understand your requirements for our products and services and work to improve our products and services;
• Enabling the review of products and services we obtain from you so that we may work with you and you may understand our requirements for such products and services;
• Complying with your requests (for example, if you prefer to be contacted at a business or residential telephone number and advise us of your preference, we will use this information to contact you at that number);
• Protecting us against error, fraud, theft and damage to our goods and property;
• Enabling us to comply with applicable laws or regulatory processes;
• Identifying the unauthorized external transfer of our data assets (including intellectual property) from within Bayer; and
• Any other reasonable purpose to which you consent.

The data we collect may be used to contact you via e-mail or by regular mail for purposes identified above and other purposes for which you have provided us with consent. See “Your Options” to learn what choices you have.

7. Does Bayer share or disclose personal data?

Bayer may share and disclose personal and technical data in the following circumstances:

Bayer Network: Bayer is part of the Bayer Group - a global company. Bayer may transfer any information received to one or more of its affiliated companies in other countries and regions of the world. We do not sell or transfer the information you send to us to others outside of our company unless we have obtained your consent.

Service Providers: Like many businesses, Bayer uses third party service provides to assist in administering and providing the website and our services. Providers assist Bayer in data storage, website hosting, marketing, customer service, mailing, etc. Your personal data will not be passed by our service providers to and for use by third parties in any form whatsoever, unless we have obtained your consent or are legally required to do so.

Legal Requests and Obligations: Bayer may disclose personal data when required by law, such as to respond to court orders, subpoenas or other legal processes by authorities with jurisdiction.

Business Transfer: Bayer may transfer or assign your personal data as a result of, or in connection of a merger, consolidation, change in control, transfer of assets, bankruptcy, reorganization, liquidation or other business transaction.

Further, your personal information may be disclosed:

• As permitted or required by applicable laws or regulatory requirements;
• To protect the rights and property of Bayer including intellectual property rights;
• During emergency situations or where necessary to protect the safety, health or security of a person or group;
• Where the personal information is publicly available; or
• With your consent.

8. Where is Data Stored?

The database in which data containing personal information associated with use of this website and the contents of such database remain within the Bayer Group or within data processors or servers acting on our behalf and responsible to the Bayer Group.

Some of this data may be stored or processed at computers located in other jurisdictions, such as the United States and Europe, whose data protection laws may differ from the jurisdiction in which you live. Subject to applicable laws in such other jurisdictions, we will ensure that appropriate protections are in place to require the data processor in that country to maintain protections on the data that are equivalent to those that apply in the country in which you live.

9. How long is Data Retained?

We only retain personal data for as long as is necessary for us to render a service you have requested or to which you have given your consent, except where otherwise provided by law (e.g. in connection with pending litigation).

10. Use of Cookies and Other Tracking Technologies

Bayer and our third-party service providers set and use cookies and similar technologies to store and manage user preferences, enable content, gather analytic and usage data, and deliver targeted advertising. A cookie is a small text file that is placed on a computer or other device and is used to identify the device and to collect information. Cookies are typically assigned to one of four categories, depending on their function and intended purpose:

• Essential cookies are necessary to enable you to move around our Site and use its features. Without these cookies, services you have asked for, like comparing items within the site, cannot be provided.
• Performance cookies collect information about how you use our Site such as, for example, device type, browser, language, region, pages visited, day and time as well as duration of visit, and pages viewed. Bayer uses third-party service providers, including Google Analytics, to analyze your use of our Site. You can find more information below on analytics, including your choices with respect to these cookies. We use the information collected through performance cookies to improve and personalize future web experiences and deliver content more relevant to your interests. We may also include a cookie on promotional offers/communications (email) to be able to measure performance and deliver more relevant offers/content based on preferences.
• Functional cookies allow the Site to remember choices you make (such as your username and ID, language preference, or the area or region you are in) and provide enhanced, more personal features as well as services you have asked for, such as watching a video or commenting on a blog. The information collected may be anonymized and is not used to track your browsing activities on other websites.
• Marketing cookies track browsing habits and are used to deliver targeted (interest-based) advertising. You can find more information below on advertising, including your choices with respect to these cookies.

Most browsers are set up to accept cookies automatically. You can deactivate the storing of cookies or adjust your browser to inform you before the cookie is stored on your computer. Because an industry-standard Do Not Track protocol is not yet established, Bayer’s information collection and disclosure practices and the choices it offers to consumers will continue to operate as described in this Privacy Statement regardless of a “do not track” choice made by the consumer.